Hurdler Andrew Pozzi tweeted that the decision ‘feels like a huge step backwards’.
Farah has been tipped to be one of the stars this year in the long-running popular reality television show.
British Athletics has not held an event since February’s Indoor Grand Prix in Glasgow
The world 100 metres champion has been banned until May 2022.
Kipchoge had no answer as a seven-strong lead group edged away from him, and he ended up finishing down in eighth.
The 26-year-old Kosgei world record holder comfortably won her duel with fellow Kenyan Ruth Chepngetich.
Twell and Lily Partridge are two of the British women hoping to build on Paula Radcliffe’s achievements in the race.
Bekele has a calf problem.
The West African Diack served as president of athletics’ world federation between 1999 and 2015.